Back to the Blog

Why Should You Swaddle Your Baby?

More Sleep

The most tried and true theory of swaddling is that babies sleep longer when wrapped securely. And a good wrap is just the key. Research proves that when effectively swaddled, babies will sleep significantly longer stretches.


Safer Sleep

Research demonstrates that when swaddled correctly, babies are less likely to experience Sudden Infant Death Syndrome (SIDS), are more likely to stay asleep on their backs, and are less likely to get caught in loose blankets.


Feels Like Home

Before birth, the tight space inside the womb provided a warm, tight, and secure home for your baby. Outside the belly, babies miss those feelings and cry-out for the touch and comfort of swaddling.



Swaddled babies have been shown to soothe themselves back to sleep when snuggly wrapped—an incredibly important little feat when the clock strikes three am.


It’s Like Milk

Just as milk is necessary for your baby to grow and survive, touch is equally as important. When you can’t be skin-to-skin with your baby, snuggly wrapping is the next best thing.


Less Crying, More Smiles

Babies who are swaddled frequently spend more hours of the day in a state of calm, are less distracted and over-stimulated, and are better rested, making everyone smile more.


Better on the Breast

Wrapping up your little one not only keeps your baby tightly secured, but also allows her to be less distracted and focus more on the task at hand-getting latched on correctly for a warm meal. A good latch is the key to successful breastfeeding, and a calm, attentive, and swaddled baby is the key to a good latch.


Prevents Fright

The Moro or “startle” reflex, which is set off by sudden movement or the sensation of falling can result in fright and crying. Snuggly wrapping your baby prevents triggering this reflex and avoids unnecessary upset.


Smarter Babies

This is yet to be scientifically proven, but it appears that frequently swaddled babies may be more alert and attentive because they spend less time crying and are better rested.

Ivana’s Story: The American Dream Begins in the Czech Republic

Diapers, Delivery, and Debt: Things I Wish I Had Known When I Was Expecting

How Baby Ota Was Born